MAD in Everyday Life

Many of you do not realize that, as long as there is design, there is marketing and advertising components intertwined within as well. What constitutes a good design? I guess the most general and all-encompassing answer would be something that appeals to the masses ( in general, as not all are inclined to view the same piece of art in the same light).

Think about it. What are some of the most common types of design you see everyday? I would have to say that one of the most prominent ones is image design.

What do I mean by IMAGE DESIGN? I mean you. Designing you persona. You do realize that it is a design in itself? What you choose to wear, how you choose to package yourself. PACKAGE. That's what image design is about. It's how you choose to PACKAGE yourself.

And how do you go about choosing how to PACKAGE yourself? You try to appeal. Who to? Everyone. So you think through your choices, what do you want others to see in you? That's the MARKETING part. You do your "research" (in this case, what are the traits the society view as GOOD?) and you work towards reaching out to your target (in this case, the society in general).

After you got your clothes chosen and nicely ironed out based on the decisions you made earlier, you put them on and leave the house, projecting your image with confidence. That's ADVERTISING for you. The execution of the idea, the theory.

THAT's everyday Marketing, Advertising, Design for you.

Posted by: Vivienne, Programme Executive, School of Communication + Design