What is MAD?

Maybe the concept of Marketing, Advertising & Design sounds foreign to you - Maybe you don't realise how these 3 elements are integrated.

Marketing is the conceptualization of an idea or a product that will serve to benefit potential clients, as well as a set of skills that allow for communication of an idea, or the presenting of a product, to an audience of potential clients. Through aural and visual cues in a good marketing strategy, “want” and impulse can be created in the audience, leading them to respond positively to the ideas or products.

Advertising combines the various elements of design as well as marketing to reach out to an even bigger audience, bringing more potential clients. Through advertisements, the impact of the idea or product can be amplified, therefore crating a more intense feeling of "want" as well as increasing the impulse factor of the potential client.
Design is about using various elements to create visually stimulating and enticing pieces to express and present ideas, as well as to captivate and intrigue audiences. The best designs are able to leave a deep impression on the individual exposed to it therefore allowing the idea presented to be retained in the audience’s memory.


Posted by: Vivienne, Programme Executive, School of Communication + Design