What Madness?

You know, I can just HEAR you asking yourself, 'What's this madness? What madness unleash?'

It's a good thing, seriously. Everything in this world is MAD. EVERYONE is MAD. Without MADness... life would be REALLY BORING...

Okay, so I guess I better make myself clear. MAD - Marketing, Advertising & Design - is the essence of life.

Imagine this : You see a cute girl (or guy, for that matter), and you want to make friends (and more) with said cutie. How does MAD come into play?

1. Marketing - You've zoomed in on your target. You want to catch the cutie's attention. You form a concept of what the cutie likes based on various cues - his/her dressing, his/her speech, etc. You then move on to close your target. But, first, how do you catch the cutie's attention?

2. Advertising - So you got the concept. Now you need to implement it. How do you implement a good move so that she/he will notice you? You choose the correct spots to loiter, you choose the correct tone to speak, you put on a nonchalant expression. But, there is something else...

3. Design - To ensure that your plan works, you must be properly packaged, right? So you neaten your hair, adjust your clothes, touch up your make-up (for the girls).

Now, imagine again, the cutie walks pass you. You've got your moves, you've planned it all down to the details... and ... BINGO! Hooked just like you want him/her to.

Sounds good? Well, that's how MAD is part of life. Can't live without it.


Posted by: Vivienne, Programme Executive, School of Communication Design